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Inspiring Excellence

in the Grocery Industry

Consumer products evaluated and awarded by European grocery retail experts

What Are the Brand Innovation in Grocery Awards?

The Brand Innovation in Grocery Awards is an accreditation scheme for food, beverage and non-food products available in the European grocery sector.

Recognised products are characterised by offering high quality, a distinct point of differentiation, and standing out as among the best products in their respective categories.

The Awards are open to all branded products (either food or non-food) currently available via grocery retail channels (whether supermarkets, hypermarkets, convenience, wholesale/cash & carry, or e-commerce) in at least one European country.

What Does the Award Indicate to Retail Buyers and Consumers?

In short, the Awards act as a guide for consumers on what constitutes a good / better / best product.

Brand Innovation in Grocery Bronze Gold
Unique, stands out from all other products in its particular category, as well as the wider grocery sector.
Brand Innovation in Grocery Silver Award
Highly impressive, is among the best products in its category
Brand Innovation in Grocery Bronze Award
Stands out as being high-quality and / or offering a defined point of differentiation

Meet The Judges

The Brand Innovation in Grocery Awards are brought to you in association with European Supermarket Magazine, Europe’s industry publication for the grocery retail sector.

The judging panel boasts a distinguished group of professionals and leading voices from the grocery retail and FMCG sectors. United in their pursuit of excellence, this committee ensures an unbiased and comprehensive assessment, celebrating outstanding products in the grocery retail space.

The Judging Process

Each judge independently evaluates products based on criteria including packaging, innovation, performance, consumer relevance, value proposition, longevity, sustainability, market potential, brand communication, and industry impact.

Who We Are

With a European headquarters based in Dublin, Madison Publications is one of Europe’s leading retail media publishers. The company publishes a number of industry titles, including European Supermarket Magazine, Europe’s industry magazine for the grocery retail sector.

The company also runs a variety of industry awards, which include the European Private Label Awards which showcase the finest and most innovative store brands on sale in Europe’s supermarkets.

European Private Label Awards

European Supermarket Magazine is not only Europe’s leading grocery retail magazine, it is also responsible for running Europe’s European Private Label Awards. These awards showcase the finest and most impactful innovative store brands on sale in Europe’s supermarkets.
With private label market share now at an all- time high across Europe, and innovative store brands now penetrating even the most diverse of supermarket categories, the European Private Label Awards have been developed as a ‘badge of honour’ for both retailers and suppliers investing in this growing market.

European Private Label Awards

European Supermarket Magazine is not only Europe’s leading grocery retail magazine, it is also responsible for running Europe’s European Private Label Awards. These awards showcase the finest and most impactful innovative store brands on sale in Europe’s supermarkets.
With private label market share now at an all- time high across Europe, and innovative store brands now penetrating even the most diverse of supermarket categories, the European Private Label Awards have been developed as a ‘badge of honour’ for both retailers and suppliers investing in this growing market.

Want to learn more about the benefits of entering the awards?

Award Entries

Opening Soon for 2024

Thanks for your interest in the Brand Innovation in Grocery Awards!
Entries open soon. Fill out the form below for details and updates.

Confirmation received!
Stay tuned for updates on the entry process for 2024

Award Entries

Opening Soon for 2024

Thanks for your interest in the Brand Innovation in Grocery Awards!
Entries open soon. Fill out the form below for details and updates.