Inspiring Excellence

in the Grocery Industry

Consumer products evaluated and awarded by European grocery retail experts

What Are the Brand Innovation in Grocery Awards?

The Brand Innovation in Grocery Awards is an accreditation scheme for food, beverage and non-food products available in the European grocery sector.

Recognised products are characterised by offering high quality, a distinct point of differentiation, and standing out as among the best products in their respective categories.

The Awards are open to all branded products (either food or non-food) currently available via grocery retail channels (whether supermarkets, hypermarkets, convenience, wholesale/cash & carry, or e-commerce) in at least one European country.

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Brand Innovation in Grocery Silver Award
Brand Innovation in Grocery Bronze Award
Brand Innovation in Grocery Bronze Gold

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What Does the Award Indicate to Retail Buyers and Consumers?

In short, the Awards act as a guide for consumers on what constitutes a good / better / best product.

Brand Innovation in Grocery Bronze Gold
Unique, stands out from all other products in its particular category, as well as the wider grocery sector.
Brand Innovation in Grocery Silver Award
Highly impressive, is among the best products in its category
Brand Innovation in Grocery Bronze Award
Stands out as being high-quality and / or offering a defined point of differentiation