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What Are the Brand Innovation in Grocery Awards?

The Brand Innovation in Grocery Awards is an accreditation scheme for food, beverage and non-food products available in the European grocery sector.

Recognised products are characterised by offering high quality, a distinct point of differentiation, and standing out as among the best products in their respective categories.

The Awards are open to all branded products (either food or non-food) currently available via grocery retail channels (whether supermarkets, hypermarkets, convenience, wholesale/cash & carry, or e-commerce) in at least one European country.

What Does the Award Indicate to Retail Buyers and Consumers?

In short, the Awards act as a guide for consumers on what constitutes a good / better / best product.

Brand Innovation in Grocery Gold Award
Unique, stands out from all other products in its particular category, as well as the wider grocery sector.
Brand Innovation in Grocery Silver Award
Highly impressive, is among the best products in its category
Brand Innovation in Grocery Bronze Award
Stands out as being high-quality and / or offering a defined point of differentiation

Meet The Judges

The Brand Innovation in Grocery Awards are brought to you in association with European Supermarket Magazine, Europe’s industry publication for the grocery retail sector.

The judging panel boasts a distinguished group of professionals and leading voices from the grocery retail and FMCG sectors. United in their pursuit of excellence, this committee ensures an unbiased and comprehensive assessment, celebrating outstanding products in the grocery retail space.

The Judging Process

Each judge independently evaluates products based on criteria including packaging, innovation, performance, consumer relevance, value proposition, longevity, sustainability, market potential, brand communication, and industry impact.

Who We Are

With a European headquarters based in Dublin, Madison Publications is one of Europe’s leading retail media publishers. The company publishes a number of industry titles, including European Supermarket Magazine, Europe’s industry magazine for the grocery retail sector.

The company also runs a variety of industry awards, which include the European Private Label Awards which showcase the finest and most innovative store brands on sale in Europe’s supermarkets.
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Providing a regular panorama of digital, sustainable and store innovations, ESM is one of the most valuable and indispensable sources of insights when it comes to the retail industry.
Nicolas SafisCARREFOUR | Group Innovation Director
No other publication gives a more comprehensive overview of what's going in European retail. I follow several publications closely and make an effort to stay well informed, and ESM is a key part of that
Michal LøveNETTO INTERNATIONAL | CEO
ESM is a valuable source of information for all those in the retail industry, in Europe and elsewhere in the world, with on-trend features and continuously updated industry news
Tobias WasmuhtSPAR INTERNATIONAL | Managing Director

European Private Label Awards

European Supermarket Magazine is not only Europe’s leading grocery retail magazine, it is also responsible for running Europe’s European Private Label Awards. These awards showcase the finest and most impactful innovative store brands on sale in Europe’s supermarkets.
With private label market share now at an all- time high across Europe, and innovative store brands now penetrating even the most diverse of supermarket categories, the European Private Label Awards have been developed as a ‘badge of honour’ for both retailers and suppliers investing in this growing market.
CRAI_ROSA DEI GUSTI
1. Non-Food (Personal Care) – Be Beauty Bar Shampoo
EPLA_23_sw
1.-Pirkka--Pirkka-Amppari,-Murkku,-Toukkis,-Banskis-soft-drinks
BANDEROLA-ARBEQUINA_TRZ
8c. GEL STICK BANANA NACIONAL PD 4X60ML
IPA
12a. Big Jeff Sustainable Charcole
Find out more
The awards had a meritocratic selection process, and have had a positive impact for Ioniki as a winner. All the best to the ESM team for the years ahead!
Nikos TsiftsoglouIONIKI SFOLIATA SA | Head of Exports
Realising that our products have been internationally recognised by such a demanding panel gives us great pride, because it confirms that our mission is right – it is possible to be both good and economical.
Ernesto CunhaINTERMARCHÉ PORTUGAL | Marketing Administrator
We are delighted with the initiative by ESM to launch these awards, as we believe they are a valuable addition to the European supermarket world.
Wouter LefevereSPAR INTERNATIONAL | ex-Head Of International Buying
The European Private Label Award is an exciting initiative and a great opportunity for us and other European retailers to present our private label products. The initiative contributes to heighten the standards for private labels across Europe.
Gunhild NørgaardREMA 1000 DENMARK | Head of Private Label
see Our other awards

European Private Label Awards

European Supermarket Magazine is not only Europe’s leading grocery retail magazine, it is also responsible for running Europe’s European Private Label Awards. These awards showcase the finest and most impactful innovative store brands on sale in Europe’s supermarkets.
With private label market share now at an all- time high across Europe, and innovative store brands now penetrating even the most diverse of supermarket categories, the European Private Label Awards have been developed as a ‘badge of honour’ for both retailers and suppliers investing in this growing market.
CRAI_ROSA DEI GUSTI
1. Non-Food (Personal Care) – Be Beauty Bar Shampoo
EPLA_23_sw
1.-Pirkka--Pirkka-Amppari,-Murkku,-Toukkis,-Banskis-soft-drinks
BANDEROLA-ARBEQUINA_TRZ
8c. GEL STICK BANANA NACIONAL PD 4X60ML
IPA
12a. Big Jeff Sustainable Charcole
Find out more
The awards had a meritocratic selection process, and have had a positive impact for Ioniki as a winner. All the best to the ESM team for the years ahead!
Jean LadehoffGroup Senior Vice President Grocery/Beverages, Salling Group
Realising that our products have been internationally recognised by such a demanding panel gives us great pride, because it confirms that our mission is right – it is possible to be both good and economical.
Ernesto CunhaMarketing Administrator, Intermarché Portugal
We are delighted with the initiative by ESM to launch these awards, as we believe they are a valuable addition to the European supermarket world.
Wouter Lefevereex-Head Of International Buying, SPAR International
The European Private Label Award is an exciting initiative and a great opportunity for us and other European retailers to present our private label products. The initiative contributes to heighten the standards for private labels across Europe.
Gunhild NørgaardHead of Private Label, REMA 1000 Denmark

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Award Entries

Opening Soon for 2024

Thanks for your interest in the Brand Innovation in Grocery Awards!
Entries open soon. Fill out the form below for details and updates.