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Inspiring Excellence

in the Grocery Industry

Consumer products evaluated and awarded by European grocery retail experts

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What Are the Brand Innovation in Grocery Awards?

The Awards are open to all branded products (either food or non-food) currently available via grocery retail channels (whether supermarkets, hypermarkets, convenience, wholesale/cash & carry, or e-commerce) in at least one European country.

Brand Innovation in Grocery Awards

a nudge to the forground

1.

Stand Out From The Crowd

A Brand Innovation in Grocery Award enables manufacturers to create a point of difference with competing brands at the point of purchase.

2.

Open Doors To Leading Retailers

This award can bolster the efforts of your sales and exports departments in their reach-out to retailers domestically and across the wider European grocery retail sector.

3.

Enhance Industry Authority

The award’s endorsement by experts from the European grocery retail and FMCG sectors can assist you to position your product as a reputable and innovative solution that sets industry standards and inspires consumer trust.

Proudly Providing You with

Product Quality Guide

for Your Consumers

Brand Innovation in Grocery Silver Gold

SILVER

Highly impressive, is among the best products in its category

Brand Innovation in Grocery Gold Badge

GOLD

Unique, stands out from all other products in its particular category, as well as the wider grocery sector.

Bronze

Stands out as being high-quality and / or offering a defined point of differentiation

Meet The Judges

The Brand Innovation in Grocery Awards are brought to you in association with European Supermarket Magazine, Europe’s industry publication for the grocery retail sector.

The judging panel boasts a distinguished group of professionals and leading voices from the grocery retail and FMCG sectors. United in their pursuit of excellence, this committee ensures an unbiased and comprehensive assessment, celebrating outstanding products in the grocery retail space.

The Judging Process

Each judge independently evaluates products based on criteria including packaging, innovation, performance, consumer relevance, value proposition, longevity, sustainability, market potential, brand communication, and industry impact.

Interested in having your products endorsed by grocery retail experts?

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How it works

Being BIG-accrdited Comes with Benefits

Catch the Eye on Supermarket Shelves

Our two-year licence includes rights to the registered trademark, related names, logos, and graphics. This provides you with the distinct privilege to feature the award logo on product packaging, promotional content, advertising campaigns, and diverse communication mediums.

Targeted European Media Campaign

Successful products will benefit from prominent exposure in ESM: European Supermarket Magazine’s print/digital editions, extensive social media coverage, and inclusion in Europe-wide press releases – amplifying your industry presence and celebrating your success across the continent.

Digital Marketing Materials & Certificate

For each of your products that is honoured with a Brand Innovation in Grocery Awards, you will be presented with a printed certificate acknowledging your achievement. Our comprehensive digital library will also provide you with a range of PR resources, which can be utilised to promote your receipt of the Brand Innovation in Grocery Awards.

Who We Are

With a European headquarters based in Dublin, Madison Publications is one of Europe’s leading retail media publishers. The company publishes a number of industry titles, including European Supermarket Magazine, Europe’s industry magazine for the grocery retail sector.

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Providing a regular panorama of digital, sustainable and store innovations, ESM is one of the most valuable and indispensable sources of insights when it comes to the retail industry.
Nicolas SafisCARREFOUR | Group Innovation Director
No other publication gives a more comprehensive overview of what's going in European retail. I follow several publications closely and make an effort to stay well informed, and ESM is a key part of that
Michal LøveNETTO INTERNATIONAL | CEO
ESM is a valuable source of information for all those in the retail industry, in Europe and elsewhere in the world, with on-trend features and continuously updated industry news
Tobias WasmuhtSPAR INTERNATIONAL | Managing Director

YOU PROBABLY KNOW OUR

European Private Label Awards​​

Also run by European Supermarket Magazine European Private Label Awards showcase the finest and most impactful innovative store brands on sale in Europe’s supermarkets.

With private label market share now at an all- time high across Europe, and innovative store brands now penetrating even the most diverse of supermarket categories, the European Private Label Awards have been developed as a ‘badge of honour’ for both retailers and suppliers investing in this growing market.

CRAI_ROSA DEI GUSTI
1. Non-Food (Personal Care) – Be Beauty Bar Shampoo
EPLA_23_sw
1.-Pirkka--Pirkka-Amppari,-Murkku,-Toukkis,-Banskis-soft-drinks
BANDEROLA-ARBEQUINA_TRZ
8c. GEL STICK BANANA NACIONAL PD 4X60ML
IPA
12a. Big Jeff Sustainable Charcole
Find out more
The awards had a meritocratic selection process, and have had a positive impact for Ioniki as a winner. All the best to the ESM team for the years ahead!
Jean LadehoffSALLING GROUP | Senior Vice President Grocery/Beverages
Realising that our products have been internationally recognised by such a demanding panel gives us great pride, because it confirms that our mission is right – it is possible to be both good and economical.
Ernesto CunhaINTERMARCHÉ PORTUGAL | Marketing Administrator
We are delighted with the initiative by ESM to launch these awards, as we believe they are a valuable addition to the European supermarket world.
Wouter LefevereSPAR INTERNATIONAL | ex-Head Of International Buying
The European Private Label Award is an exciting initiative and a great opportunity for us and other European retailers to present our private label products. The initiative contributes to heighten the standards for private labels across Europe.
Gunhild NørgaardREMA 1000 DENMARK | Head of Private Label
see Our other awards

European Private Label Awards

European Supermarket Magazine is not only Europe’s leading grocery retail magazine, it is also responsible for running Europe’s European Private Label Awards. These awards showcase the finest and most impactful innovative store brands on sale in Europe’s supermarkets.
With private label market share now at an all- time high across Europe, and innovative store brands now penetrating even the most diverse of supermarket categories, the European Private Label Awards have been developed as a ‘badge of honour’ for both retailers and suppliers investing in this growing market.
CRAI_ROSA DEI GUSTI
1. Non-Food (Personal Care) – Be Beauty Bar Shampoo
EPLA_23_sw
1.-Pirkka--Pirkka-Amppari,-Murkku,-Toukkis,-Banskis-soft-drinks
BANDEROLA-ARBEQUINA_TRZ
8c. GEL STICK BANANA NACIONAL PD 4X60ML
IPA
12a. Big Jeff Sustainable Charcole
Find out more
The awards had a meritocratic selection process, and have had a positive impact for Ioniki as a winner. All the best to the ESM team for the years ahead!
Jean LadehoffGroup Senior Vice President Grocery/Beverages, Salling Group
Realising that our products have been internationally recognised by such a demanding panel gives us great pride, because it confirms that our mission is right – it is possible to be both good and economical.
Ernesto CunhaMarketing Administrator, Intermarché Portugal
We are delighted with the initiative by ESM to launch these awards, as we believe they are a valuable addition to the European supermarket world.
Wouter Lefevereex-Head Of International Buying, SPAR International
The European Private Label Award is an exciting initiative and a great opportunity for us and other European retailers to present our private label products. The initiative contributes to heighten the standards for private labels across Europe.
Gunhild NørgaardHead of Private Label, REMA 1000 Denmark

Want to learn more about the benefits of entering the awards?

Why Enter

81% of EU consumers consider the presence of quality labels on food products important

Interested in having your products endorsed by grocery retail experts?

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Inspiring Innovation

in the Grocery Industry

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© Madison Publications Ltd 2024

Award Entries

Opening Soon for 2024

Thanks for your interest in the Brand Innovation in Grocery Awards!
Entries open soon. Fill out the form below for details and updates.

Award Entries

Opening Soon for 2024

Thanks for your interest in the Brand Innovation in Grocery Awards!
Entries open soon. Fill out the form below for details and updates.

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Confirmation received!
Stay tuned for updates on the entry process for 2024